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In February 2011, Google introduced the Panda update, which penalizes websites that contains content duplicated from other Web sites and resources. Traditionally websites have copied content from one another and benefited in online search engine rankings by engaging in this observe. Even so Google applied a new procedure which punishes websites who

No PageRank would ever escape from the loop, and as incoming PageRank ongoing to move in the loop, ultimately the PageRank in that loop would achieve infinity. Infinite PageRank isn’t that beneficial so Larry and Sergey launched a decay factor–you could potentially visualize it as 10-15% from the PageRank on any given site disappearin

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